Job Details

Boldly Cultivating (youtube.com)

About Us

Treasury Wine Estates (TWE) is one of the world's largest wine companies and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe.At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world's most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, click here .

About the Role

The Consumer Promotions Manager drives the development and execution of consumer and trade promotions that support brand objectives, sales goals, and retailer partnerships. Remote within: CA, IL, NY, FL, TX.

Plan & Execute National Promotional Programs

• Develop national and seasonal promotional programs in line with the commercial calendar, brand, and channel strategies including but not limited to consumer activations, coupons/offers, sampling, giveaways, tie-in partnerships, and 360 amplification including digital and social media

• Manage point of sale development (e.g.,displays, premiums, neckers, case cards) from concept through to production, partnering with brand, creative agencies, vendors and operations.

• Lead additional brand opportunities including launch kits, influencer gifting and custom point of sale .

Performance Analysis

• Track program KPIs such as lift over baseline, ROI, compliance rates, and share outcomes with brand & sales teams.

• Optimize future promotions based on learnings and market insights.

Cross-Functional Collaboration

• Work with Brand Marketing to ensure promotions reinforce brand positioning.

• Partner with Field Marketing and Sales teams.

• Coordinate with Marketing Operations on promotional items set-up detail, production and distribution.

Trade & Market Engagement

• Support field marketing and sales teams with sell-in tools and education on programs.

• Support management of display incentives

• Attend market blitzes, distributor meetings, and retailer/vendor meetings as needed.

• Apply a strong understanding of brand positioning, objectives and strategies and can bring those elements to life in the process of program development:

• Selecting the most compelling consumer offers and promotional mechanics within budget constraints.

• Prioritizing which brands or SKUs receive promotional focus in alignment with commercial objectives.

• Approving final creative & POS designs that balance brand guidelines and retailer requirements.

• Determining which program learnings drives future strategy adjustments.

• Ability to apply analytic insight to decision making process

• Ability to recalibrate and course correct delays in program/operations development and deliverables

About you

• Bachelor's degree in marketing.

• 5+ years of experience in promotions, trade marketing, or shopper marketing within consumer packaged goods, wine/ beer/spirits industry preferred

• Strategic Agility

• Project Management

• Analytical Skills

• Communication

• Creativity

• Relationship Building

• Experience partnering with legal/compliance teams; understanding and familiarity of three-tier distribution and alcohol regulatory environment preferred

• Knowledge of and experience with social and digital media preferred

• Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint)

Why you'll love it here:

• Our culture is built on bringing our whole selves, being courageous and delivering together – it's our DNA and the heart of who we are at TWE.
• We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and careerdevelopment.
• Enjoy the world's most desirable wines through our generous employee product allowance
• Competitive benefits package including: Medical, Dental, and Vision, Paid Time Off (vacation, sick time, and holidays), 401K with company match, and much more!
• Plus, you'll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here .

It takes all varietals!

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age, race, color, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact ...@tweglobal.com , quoting the job title and reference number.

Apply Today!

We do move quickly at TWE and continually review applications, so if you don't want to miss out, please apply today!

Pay Transparency Disclosure: The base pay range offered for this position is $108,000-$125,000 per year and other benefits. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. Our expectation is that the incumbent will work out of our Napa location.If the incumbent works out of another location, the wage rate may fall above or below this range. Treasury reserves the right to modify the range in the future.