Job Details

Director, Product Marketing - Retail Media/Commerce

  2025-11-05     3Search     Sonoma,CA  
Description:

A leading adtech and commerce media platform is looking for a senior product marketer to own the GTM strategy, positioning, and storytelling for its commerce media solutions — powering how brands activate and measure campaigns across retail media networks like Amazon, Walmart, and Instacart.


This is a strategic and highly cross-functional role working between Product, Sales, Enablement, and Corporate Marketing to define how the company wins in a fast-evolving category. You'll lead a small team, shape market narrative, and drive adoption across a high-growth product line.


What you'll do


  • Own end-to-end GTM strategy for commerce media products — from market analysis to launch and adoption.
  • Develop positioning and messaging that differentiates against competitors in retail and omnichannel media.
  • Partner with Product to align roadmaps with customer and market opportunities.
  • Collaborate with Sales and Enablement on tools, training, and playbooks that improve win rates.
  • Lead competitive intelligence and translate insights into actionable GTM priorities.
  • Serve as an internal and external subject-matter expert for commerce media.


What we're looking for


  • 5+ years in Product Marketing, ideally with enterprise SaaS or adtech experience.
  • Deep understanding of commerce / retail media ecosystems (Amazon, Walmart, Instacart, Target, etc.).
  • Proven ability to craft compelling product narratives and GTM strategies.
  • Experience leading or mentoring other PMMs.
  • Commercial mindset, comfortable partnering with exec stakeholders.
  • Collaborative, low-ego operator who thrives in a high-growth, fast-moving environment.


Salary: $190k + $20k bonus


#PMM #ProductMarketing #Adtech #RetailMedia


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