Job Details

General Manager with Capstone Roofing

Location: Santa Rosa, CA (On-Site)

Compensation Range: $140k–$180k/yr (Relocation Assistance Availalble)

Company: Capstone Roofing (Allied Roofing Partners)

Experience: 5–10+ years in Roofing / Construction Leadership (Required)

About the Role

Capstone Roofing is seeking a dynamic and experienced General Manager to lead our entire Santa Rosa operation. This is a high-impact leadership role responsible for guiding field operations, safety, sales coordination, customer experience, and overall business performance.

As the GM, you will set operational strategy, develop leaders, strengthen team culture, and ensure we continue the 35-year legacy of providing quality roofing services to Santa Rosa and outlying communities. You'll work to drive growth, operational excellence, and continuous improvement across all departments.

This is the right role for someone who leads with integrity, builds strong teams, communicates exceptionally well across English and Spanish field environments, and thrives in a fast-paced trades environment.

What You'll Do

Leadership & Strategy

• Provide overall leadership, direction, and accountability for all Capstone Roofing operations.
• Develop, coach, and mentor department leaders including Estimating, Production, Safety, Office/Administrative, and Customer Service teams.
• Partner with Allied Roofing Partners corporate leadership on strategic planning, forecasting, budgets, KPIs, and companywide initiatives.
• Foster a culture of safety, teamwork, professionalism, and continuous improvement.

Operational Excellence

• Ensure all jobs are delivered safely, on time, on budget, and to Capstone Roofing quality standards.
• Oversee scheduling, manpower planning, material readiness, job closeouts, and customer satisfaction.
• Implement and monitor operational KPIs with weekly, monthly, and quarterly performance reporting.
• Support the optimization of systems including AccuLynx, BambooHR, Monday.com, and RingCentral.
• Ensure compliance with Cal-OSHA regulations, safety procedures, and company policies.

Field Oversight & Safety

• Lead and support the Field Operations & Safety Manager and ensure consistent execution of safety programs.
• Conduct or oversee job site inspections, SPOT Safety Checks, incident investigations, and corrective action plans.
• Champion a proactive safety culture and enforce accountability at all levels.

People Leadership & Culture

• Build trust and alignment across office staff, roofing crews, field leadership, and sales teams.
• Partner with HR on recruiting, onboarding, employee development, discipline, and performance management.
• Support bilingual communication practices to ensure clarity and inclusivity across English/Spanish-speaking teams.

Customer & Community Focus

• Ensure customer issues are handled quickly, professionally, and with a solutions-oriented mindset.
• Represent Capstone Roofing as a community partner and uphold our promise of delivering high-quality roofs and repairs.
• Maintain strong relationships with homeowners, general contractors, vendors, inspectors, and trade partners.

What You'll Bring

• 5–7+ years of leadership experience in roofing, construction, or related field operations.
• Proven success managing multiple departments, project workflows, budgets, and operational KPIs.
• Strong working knowledge of roofing systems, installation processes, safety standards, manufacturer specifications, and local building codes.
• Bilingual in English/Spanish preferred but not necessary
• Demonstrated ability to lead through change, develop future leaders, and build a high-performing team culture.
• Experience with CRM, production, or operational platforms (AccuLynx, Monday.com, etc.) is a plus.
• OSHA 30 or willingness to obtain.
• Must have a valid driver's license and pass post-offer background, drug screen, and DMV record check. Driving eligibility is determined in accordance with insurance requirements and individual circumstances.

Why Capstone Roofing Partners

• Competitive Salary + Performance Bonus
• Company Vehicle + Expense Card
• Medical, Dental, Vision, 401k, and Paid Time Off
• Significant leadership authority and autonomy within a well-established, respected roofing company
• Backed by a larger parent organization that invests heavily in operations, safety, and people
• A culture built on teamwork, integrity, craftsmanship, and serving the Santa Rosa and outlying communities