Job Details

Director of Sales and Marketing

  2026-05-13     Peregrine Hospitality     Napa,CA  
Description:

Strategic Planning Develop and implement comprehensive sales, marketing and revenue strategies that align with the resort's business objectives, target market, and competitive landscape, identifying opportunities for revenue growth and market expansion. Brand management Oversee the resort's brand identity and positioning, ensuring consistency in messaging, visual identity, and customer experience across all marketing channels and touchpoints. Revenue Management Oversee revenue management strategy, including pricing, inventory controls, yield optimization, and channel mix. Ensure effective use of RMS, PMS, CRM, and BI tools to drive data-informed decisions. Optimize OTA, direct booking, and third-party distribution performance Sales generation Lead sales initiatives to drive revenue growth, including developing sales plans, setting targets, and monitoring performance, and implementing tactics to attract corporate clients, event planners, and affluent individuals. Marketing campaigns Dev...Marketing, Sales, Director, Customer Experience, Revenue, Management, Business Services


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