Digital analytics, specifically within an ecommerce or product analytics environment.
Adobe Expertise: Advanced, hands-on mastery of Adobe Analytics (both Workspace analysis and implementation logic).
Technical Proficiency: Strong SQL skills and experience working with semi-structured data and Adobe Data Feeds.
Front-End Knowledge: Expertise in debugging analytics via browser network calls and data layers; familiarity with Tag Management Systems (e.g., Ensighten, Tealium, GTM).
Design and maintain automated, cross-source reporting frameworks in Adobe Analysis Workspace and BI tools (e.g., Tableau, Power BI).
Leverage Adobe Data Feeds and SQL to perform complex analysis beyond the limitations of standard reporting interfaces
Strategic Advisory: Collaborate with Product, UX, and Engineering teams to evaluate the performance of initiatives and define measurement strategies for new features.
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