Job Details

Join Friedman's, where our mission is to Deliver the Human Side of Home Improvement. Named a “Best Place to Work” and voted Sonoma County's Best Home Improvement Store 16 years in a row, we're built on a positive, team-oriented culture built on decades of trust and service. At Friedman's Home Improvement, we strive to deliver the Human Side of Home Improvement. We are Born to Connect, Lead, Grow, Serve & Care. We are looking for a strategic and hands-on Marketing Manager who will be responsible for leading people along with the development and execution of integrated marketing initiatives across digital, retail, eCommerce, and brand channels while supporting the company's evolving omnichannel marketing efforts. This strategic leader partners closely with Merchandising, Customer Experience, Store Operations, and creative teams to deliver customer-focused campaigns that support business objectives and drive engagement across channels. The ideal candidate brings a strong retail and eCommerce marketing background, understands creative production processes, has experience leading people and collaborating with Merchant teams. The Marketing Manager excels at improving marketing workflows and leveraging AI-enabled tools to support efficient campaign execution, collaboration, and operational effectiveness.At Friedman's, you're not just starting a job, you're joining a team that leads, grows, and builds something bigger together. We offer bundled benefits, eligibility for a discretionary bonus, a generous Team Member discount and tuition reimbursement to support your career path.Essential Duties and Responsibilities:Lead the planning and execution of integrated marketing campaigns across paid, owned, and earned channels including print, email, social media, web, digital advertising, SMS, and emerging platformsDrive the company's transition from traditional print-heavy marketing toward a modern omnichannel and digital-first approachPartner closely with Merchant team to align campaigns with promotional calendars, seasonal priorities, customer demand, inventory opportunities, and revenue-driving initiativesDevelop and optimize content strategies that support both brand storytelling and revenue generationSupport website merchandising initiatives including promotional landing pages, category campaigns, featured collections, and seasonal product storytellingRecap and analyze campaign performance including traffic, engagement, conversion, ROAS, and customer retention metrics; provide actionable recommendations that improve marketing performanceCollaborate cross functionally to leverage automation, segmentation, personalization, and AI-enabled marketing toolsDrive omnichannel marketing strategies that increase retail traffic, digital engagement, and eCommerce performancePartner with Store Operations and Merchandising team to support promotions, retail events, seasonal campaigns, and localized marketing initiativesMentor internal creative talent including Graphic Designers and Digital Brand/Content Strategists while fostering a collaborative and accountable team cultureLead, coach, and develop marketing team members by providing clear direction, performance feedback, professional development support, and opportunities for career growth.Build and foster a high-performing, collaborative team environment focused on accountability, innovation, and continuous improvement.Oversee creative intake, prioritization, approvals, workflow management, and production timelines to ensure projects are completed efficiently and on brandMaintain strong understanding of production processes across digital, print, signage, photography, video, in-store collateral, and creative asset developmentImprove creative operations through scalable systems, templates, documentation, asset management, and AI-assisted workflowsManage relationships with external agencies, freelancers, printers, photographers, and creative production vendorsOwn the integrated marketing calendar, aligning campaigns, promotions, merchandising priorities, and seasonal retail initiatives across channelsManage marketing and creative project workflows to ensure efficient prioritization, execution, and on-time delivery of campaigns and assetsEnsure consistent brand standards and messaging across all customer-facing marketing and retail channelsLead organizational and workflow improvements that support a scalable, modern marketing functionLeverage AI and automation tools to improve marketing efficiency, reporting, personalization, and creative operationsFoster a culture of innovation, adaptability, accountability, collaboration, and continuous improvementQualifications:Education: Bachelor's Degree with a focus in marketing, communications, advertising, business, public relations or related field and/or equivalent work experience.Experience: 5-7 years of progressive marketing experience with strong emphasis in retail, eCommerce, and digital marketing environments, including at least 5 years of people management experience leading and developing high-performing teams.Knowledge, Skills & Ability:Experience working in retail, home improvement, hardware, consumer goods, lifestyle, or other high-volume consumer-focused industries strongly preferredExperience partnering closely with Merchandising and Merchant teamsExperience mentoring or managing creative and content-focused team members including designers, content strategists, digital marketers, or social media specialistsProven experience building, mentoring, and developing teams with demonstrated success supporting career progression and growth for direct reports.Strong leadership and people management skills with the ability to foster accountability, collaboration, and Team Member engagement.Strong understanding of omnichannel retail marketing, customer acquisition, and eCommerce customer journeysKnowledge of production processes including print, signage, photography, video, digital asset production, and creative operationsFamiliarity with AI-enabled marketing workflows, automation platforms, and emerging digital marketing technologiesStrong understanding of digital marketing channels including email, social media, SEO, paid media, analytics, content marketing, and website merchandisingPossess analytical skills and strong experience interpreting campaign and customer performance dataEffective project management and time management skills that support deadline-driven deliverables in a fast-paced retail environmentStrong written and verbal communication, presentation, and cross-functional collaboration skillsSelf-motivated contributor who works well independently and within a collaborative team environmentAbility to own and drive projects from concept through execution and optimizationStrategic, creative, and analytical thinker with strong organizational and leadership abilitiesDetail-oriented and highly organized with the ability to manage multiple priorities simultaneouslyExperience with marketing and project management platforms such as Google Analytics, Meta Ads, Monday.com, or similar toolsDemonstrated technical skills necessary to perform the essential functions of the rolePreferred Qualifications:Experience marketing for a regional or multi-location retail organizationExperience supporting seasonal retail planning and promotional campaign managementFamiliarity with vendor-funded/co-op marketing programsUnderstanding of DIY, home improvement, contractor, garden, paint, hardware, and/or building materials customer segmentsExperience helping modernize or restructure marketing organizations in evolving digital environmentsWhat's in Friedman's toolbox for Team Members:Employee discount on all merchandiseStore bonus eligibilityTeam Member of the Quarter opportunitiesTuition reimbursement to further career path401(k)This is a non-exempt position. Shifts are available in a multitude of full-time and part-time schedules according to a retail schedule of Sunday – Saturday, between 6:00am-9:00pm to meet business needs.Friedman's Home Improvement is proud to be an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Friedman's Home Improvement will consider for employment qualified applicants with criminal convictions in a manner consistent with AB 1008.#J-18808-Ljbffr